WIN provide O2 with secure mobile payments

O2 is one of the leading mobile and broadband operators in the UK. O2 mobile broadband gives high speed wireless access to information without being fixed to a desktop and is the platform for a range of innovative communications, from connecting businesses to their target consumers, to encouraging social networking among friends and family.

As the demand for mobility and access to internet services increases and mobile commerce continues to grow, secure payment solutions becomes imperative. Since 1999, O2 has entrusted WIN plc to manage over half a billion customer transactions on its behalf.

O2 looked to WIN to help build this connection and strengthen customer loyalty by partnering with WIN to offer a payment mechanism that promises security and real-time customer-relationship management.

WIN’s tactical solutions for Pay & Go customers offer O2 the ability to accept credit card payments in order to leverage its mobile solutions. Flexible, robust and real-time management of backhaul systems is crucial to building consumer trust and loyalty.

When a customer buys mobile broadband access they receive an SMS with a receipt identification number to confirm the transaction was successful. WIN’s partnership with Secure Trading, makes all mobile payments PCI compliant, therefore reducing risk of fraud. As an additional layer of security for online credit and debit card transactions, WIN’s payment mechanism is also 3-D secure and Verified by Visa.

Integrating WIN’s Mobile Broadband payment systems with O2’s customer support systems have enabled risk-free billing and efficient customer engagement. If customers have difficulty purchasing Mobile Broadband access, and call O2 Customer Service, WIN’s technology platform is used to easily retrieve the transaction history and pinpoint the problem at hand.

“As a major service provider within the highly competitive Mobile Broadband market, we want to make sure our customers can easily access the internet no matter what. In doing so, we have partnered with WIN to provide us with technology that promises secure billing solutions and an infrastructure that is flexible, but robust enough to manage customer transactions,” said Fiona Grant, Proposition Manager of Mobile Broadband at O2 in the UK.

Fiona went further to say that “WIN’s flexible, but robust infrastructure has permitted a quick turnaround time with projects, allowing us to efficiently meet customer deadlines and consumer needs. Consumers have become more cautious about paying online and sharing personal information. Therefore it is more important than ever to communicate with our customers that we are providing them with reliable and secure billing solutions.”