WIN's fully managed mobile music service has been integrated directly into the existing Qtel Mozaic portal, providing a range of local and international full-track music as well as ringtones and music videos.
WIN is also responsible for the marketing promotion of the service which includes refreshing and adding content, updating the news and charts as well as aligning closely with Qtel's marketing team in order to place and highlight the latest offers and promotions.
In the Middle East, mobile music revenues are forecast to reach $274 million (USD) in 2013**. With this new service, Qtel has the opportunity to tap into this growing market.
Graham Rivers, WIN plc said "Mobile music is a key growth area and one that mobile operators around the world are looking to deliver. We're thrilled to be working with Qtel in this exciting growth market and we're confident that our tried and tested mobile music service will be a hit with Qtel customers."
WIN's experience in providing mobile entertainment content ensured the selection of its technology by Qtel. WIN provides similar mobile music services for companies including Orange and Sony Ericsson.
* Wap access: wap.mozaic.qa
Online access: www.mozaic.qa
** IE Market Research, Sep. 2009
About Qtel
Qatar Telecom (Qtel) provides both fixed and mobile telecommunications services in the state of Qatar and has a presence in 17 countries. We are committed to expansion both in the MENA region and South East Asia. Our vision is to be among the top 20 telecommunications companies in the world by 2020.
Media Contacts
CCgroup
Kevin Taylor, Daniel Lowther or Alexia Da Silva
Tel: +44 (0) 118 920 7650
win@ccgrouppr.com
Qtel
Mohammed Alansari
Tel: +974 440 0066
mansari@qtel.com.qa