Measure the results

Response rates have always been one of the essential indicators of a campaign’s success. Electronic messaging offers many more tracking options than a simple confirmation of receipt – and it can combine fixed and mobile channels, from text messages to email, voice calls or video.

WIN can capture data through an opt-in process, such as encouraging consumers to text their name or postcode as part of a competition entry, and can then cleanse and process this data. As well as delivering messages and content, our services record every text message, every phone call and every email contact. It can then add additional data, such as demographic information, before producing the results in the format of your choice.