Leading insurer reduces churn by 25% and call centre costs by 20-30%

In the UK, over 2 million people drive without insurance and most of these are people who have forgotten to renew their policy. Uninsured drivers cost the industry £550 million a year and one of the UK’s leading insurance companies calculated that a 10% response to renewal reminders could save them £55 million a year.

WIN has worked with them to integrate SMS into their existing renewal management programme and policy holders are now sent a reminder text 2 days before their policy expires and on the day of expiry.

The results have been impressive. Policy renewal reminders have been shown to reduce customer churn by more than 25% while reducing call centre costs by 20-30%.