ITN’s unique keywords-driven alert service

ITN’s partnership with WIN enables them to offer an innovative approach to consumer services by developing a keywords-driven alert service. This allows the customer to personalise their alerts services and receive and pay for only those services that are relevant.

ITN’s and WIN’s customers are able to enter their own subject topic. Behind the scenes, multiple information feeds are married to the subject, packaged into a message and delivered to the customer within seconds, with no human intervention.

The result? ITN’s customers receive “today’s stories” in real time. In addition, ITN builds its reputation as a provider of the most timely and relevant content, supplied in a format that is easy for their customers to activate.