Credit card provider uses call centre and SMS to reduce late payments

A leading credit card provider was faced with increasing their provision for bad debt due to the large amount of outstanding credit card debts. WIN worked with the client to help them integrate mobile into their call centre programme and increase the number of credit card bills paid on time.

As part of the solution, a reminder SMS is now sent to each customer 5 days in advance of the payment due date. Customers can register for the service either through the call centre or IVR line.

The result? The number of late payments from customers who have registered for the service has been reduced.