Corporate responsibility

At WIN, we believe in managing our business in ways that meet the expectations of our stakeholders – our customers, our employees and society at large. Companies are now expected to reach higher standards in the manner in which they deal with their staff, and in their response to the needs of the community.

WIN’s business involves direct contact with mobile end-users on behalf of our clients and we have governance mechanisms to ensure we adhere to the standards expected of us. We are regulated in the UK by PhonePayPlus and WIN works closely with PhonePayPlus to encourage appropriate regulation that meets the expectations of end users, particularly around premium rate texts. We rigorously enforce these regulations and work closely with our partners to ensure their compliance. We similarly support age verification measures with the major mobile operators and work closely with them to ensure adult content does not reach under age mobile users.

With our media clients we support them in their reviews of practise involving text voting and other premium rate services. We have not been involved with or associated with any of the services under review by the major UK broadcasters.

At WIN, we strive to create an environment whereby we can give back to the community and encourage our employees to do the same. We recognise that the technology and skills that we possess can help support appeal funds. We supported the Disasters’ Emergency Committee for the Asian Tsunami and £1m was raised from the British public texting £1.50 donations from their mobile phones. The service sets a fantastic example of the power of mobile to unite society, regardless of people’s location, the time of day or the amount of change in their pocket.

WIN looks to actively reduce its impact on the environment by monitoring energy usage and consumption of paper and other resources. We also select and monitor suppliers based on their environmental impact and encourage employees to limit their carbon footprint by supporting flexible home working, where possible.

WIN and any HR or recruitment partners select and promote employees on the basis of qualifications and merit, without discrimination or concern for race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age or disability.

All of our employees are entitled to a safe and civilised workplace free from sexual harassment or offensive behaviour and employees are provided with the necessary and required training and career development.

At WIN, we believe that corporate responsibility will become an increasingly important aspect of the mobile industry and we are developing both an ethical code for our employees and a code of business practice for use with our business partners and customers.